The idea of exactly what your business is going to be usually comes first. Secondly, most often, is giving a title to your idea. What exactly is going to be the name of your business? Some people turn to their childhood for inspiration or a beloved family pet. It could be a made up word you dream of one night and feel it has the right ring to it. Even still there are some people who study foreign words for the perfect meaning behind their chosen business. Whatever the inspiration or relation may be, the naming of your business is one of the most important parts of becoming a CEO. Having a brand behind a strong title can make all the difference in the world.

Taking after a nickname

Lori-Bredemeier-150x150Growing up I was always creating little side businesses. I would put my toys in my radio flyer and stand at the end of my street selling them. I even created my own perfume (made of water and flowers) that doubled as a bug killer and sold it to neighborhood kids for $.05. When I grew up, I knew I wanted my own business, I just didn’t know what kind of business that would be. I prayed for guidance on what direction to take this dream and it wasn’t until my husband and I had our first child that we knew where to take the dream. It became clear that we needed to stick with products for infants and toddlers. We make teething toys called AppeteethersTM that look like real food. The name of our business is Little Toader. Where did the name come from? As a child, my nickname was Toader. My Grandpa still called me Toader in my 30′s. When we had our first little one, we called her Little Toader, hence the name of our business.

Thanks to Lori Bredemeier, LittleToader

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